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Today, we are excited to launch – your exclusive online home for official Gulf Shores merchandise. From t-shirts and hats to drink ware and beach accessories, we've got everything you need to take the SMALL TOWN, BIG BEACH lifestyle with you wherever you go.  In June 2012, we unveiled a new brand and logo for Gulf Shores that can be summed up in one simple phrase – SMALL TOWN, BIG BEACH. The response from locals and visitors was overwhelming and an identity for the relaxed, uncomplicated beach community we all love was born. Since that time we have received thousands of requests to make hats, shirts, anything donning our new look available to the public. We heard you loud and clear. The simple answer probably would have been to find...

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